Beginners Guide To: Cashing in on Your Passion.
- Crush It: By Gary Vaynerchuk
- Mar 5, 2016
- 2 min read
Gary Vaynerchuk, in his book Crush It, shows us the secret to combining passion with business. This combination is the key to crushing it.
“There never is a bad time to start a business unless you’re starting a mediocre business.” If you have an all-consuming desire to live on your own terms doing something you love, then this is for you.
“You may not have connections, or an education, or wealth, but with enough passion and sweat, you can make anything happen." As long as you have passion you don’t need an extended knowledge of business. Skills are cheap, but passion is priceless.
“If you’re living your passion, you’re going to want to be consumed by your work. The passion and love for what you do will enable you to work the hours necessary to succeed,” Vaynerchuk said.
The author's passion was wine, but whatever yours may be, traveling, cooking, surfing, YOU have the power to make it an empire.
The Internet makes it possible for anyone to cash in on his or her passion. The first step to making a business of a passion is to create an Internet community. People get wrapped up in designing and creating their blog posts, however that’s the easy part. Starting conversations and creating buzz is where it gets tricky. Gary’s suggestion is to distribute your content through TubeMogule (video) or ping.fm (links). This will make your content appear on every social media platform.
“At a certain point, your business will start gaining eyeballs and your community focus will change. Whereas at this point you’re initiating contact with anyone who might have an interest in your passion, later you will spend these late-night hours responding to those who have responded to you. Building and sustaining community is a never-ending part of business.” You want conversation to start about your content and business. You want people from your little Internet community to Tweet and ReBlog your posts because this will get their friends talking. Then suddenly your tiny Internet community explodes. Gary says that you know you’ve built a community when you have one person listening. That’s all it takes to start.
And NOW is the time to do it because social media makes it possible to find those with the same passion as you who want to talk it and who may even pay you for your knowledge. When your work is your passion you will enjoy waking up everyday to do more to ensure your success.
To learn how to cash in on YOUR passion, check out Gary Vaynerchuk’s “Crush It”.
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